Parody works: Coca Cola selects Facebook for its new campaign

The Coca-Cola company has launched a new campaign about how it (supposedly) owns the word “AND” from now on. The marketing promotion is using Facebook, at http://www.facebook.com/cocacolazero to deliver a message from a (supposed) lawyer in a short video. It’s yet another example of how mainstream companies use social media to deliver a message laden […]

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