Why did #Lexar let a 22 year old #domain, Lexr.com, expire?

Jot this down as a lesson in corporate asset management; Lexar let the domain Lexr.com expire after 22 years. It sounds crazy, but it’s true: the technology giant with billions of dollars in revenue could not keep control of an intellectual property asset it held since 1996. The domain Lexr.com expired and dropped, then was […]

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