Milk Life dot com: A $7,000 domain for a $50,000,000 (got) Milk campaign!
Goodbye “Got Milk?” campaign – you milked the consumer industry for a good 20 years. Since 1994, the milk industry’s iconic ads promoted the necessity of milk in our daily diet, utilizing celebrities in their “Got milk?” ads. But no more. Starting tomorrow, a new advertising campaign will utilize “Milk Life” as the new motto; […]
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