Wicked domain: Mom files class action lawsuit against Mattel

Almost a month ago, we reported on Mattel printing the domain Wicked.com on its doll merchandise, aimed at fans of the newly released movie “Wicked.” Instead of using WickedMovie.com as the correct link, Mattel’s product and marketing team ended up utilizing Wicked.com — the domain name of an established producer of adult, pornographic movies, Wicked […]

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Wicked.com toned down web site after Mattel QC scandal

It’s expected that Wicked.com received a ton of free traffic from visitors perusing the adult domain that was erroneously printed on Mattel toys. Aimed at fans of the musical and the upcoming movie, Wicked, the Mattel dolls’ packaging creators failed to proof-read the copy. Instead of using WickedMovie.com on the merchandise, the domain of Wicked […]

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Wicked.com: Mattel snafu an example of how single word domains are memorable

The Wicked.com snafu is a shocking example of quality control failure. Toy makers Mattel printed the domain “www.wicked.com” on recently released merchandise to celebrate the upcoming movie Wicked. Instead of using WickedMovie.com as the appropriate domain name, the destination is that of Wicked Entertainment, publishers of “adult entertainment,” aka pornography. Nothing wrong with the latter, […]

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Wicked error: Mattel printed the wrong domain on its movie doll merch

Toy manufacturer Mattel printed the wrong domain on doll merchandise aimed at fans of the upcoming movie, Wicked. Boxes containing various Elphaba and Glinda dolls display the domain Wicked.com [NSFW], that is owned and operated by Wicked Pictures, producers of adult entertainment movies. The upcoming movie Wicked operates from the domain WickedMovie.com. Printing the wrong […]

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