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Wicked domain: Mom files class action lawsuit against Mattel

Posted by on December 4, 2024, at 5:04 pm 

Almost a month ago, we reported on Mattel printing the domain Wicked.com on its doll merchandise, aimed at fans of the newly released movie “Wicked.” Instead of using WickedMovie.com as the correct link, Mattel’s product and marketing team ended up utilizing Wicked.com — the domain name of an established producer of adult, pornographic movies, Wicked […]

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Wicked.com: Mattel snafu an example of how single word domains are memorable

Posted by on November 11, 2024, at 1:20 pm 

The Wicked.com snafu is a shocking example of quality control failure. Toy makers Mattel printed the domain “www.wicked.com” on recently released merchandise to celebrate the upcoming movie Wicked. Instead of using WickedMovie.com as the appropriate domain name, the destination is that of Wicked Entertainment, publishers of “adult entertainment,” aka pornography. Nothing wrong with the latter, […]

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Hello Barbie.ai, let’s go UDRP party!

Posted by on August 23, 2024, at 3:35 am 

Introduced by Mattel in 1959, Barbie quickly became a cultural icon, symbolizing fashion, beauty, and limitless possibilities for young girls. As a brand mark, Barbie revolutionized the toy industry, embodying the evolving ideals of femininity and empowerment, while also facing criticism for promoting unrealistic beauty standards. Barbie remains a powerful and enduring symbol and carries […]

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