Big news on a Monday: MSNBC will rebrand later this year as MS NOW — My Source News Opinion World.
The move marks its departure from NBCUniversal under new owner VERSANT and aims to project speed, independence, and relevance while keeping the same lineup of journalists and hosts.
The digital side is less polished as the matching domain, MSNOW.com, is already owned by someone in Korea, and the top Google result for “MS Now” points to a synthetic ski surface company, operating from mSnow.ski!
For a news brand built on clarity and authority, the question is unavoidable: has this rebrand been fully thought through? 🤔
Meanwhile, MSNOW.org was registered earlier today, presumably by a domain investor; it’s now listed for sale via Spaceship.
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