This past week has been rather shocking, as far as branding and redesigns are concerned.
Can JCVD help Yahoo?
First, Yahoo! changed its logo of almost two decades, to a wimpy new stick figure.
The shocking part: Yahoo! CEO Marissa Mayer‘s “genius” helped create this emasculated logotype in one weekend!
As if our week were not complete, GoDaddy launched a redesigned homepage, complete with a campaign involving long-forgotten “B movie” star from the 80’s, Jean-Claude Van Damme.
The soon-to-be 53 year old actor, whose full name is Jean-Claude Camille François Van Varenberg, can definitely still do the splits over two sacks of sugar, while hitting the bongos. Is this GoDaddy’s idea of “kicking ass” with domains for the small business owner?
Hell then, bring back Danica Patrick and add some boobies to the mix! 😀
There is no question both imagery involve uninspired or extremely cheesy creative; the question is, which one is worse? You can vote below.
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I like the new yahoo logo based on the company objectives.
The old one looked childish and fun . . .which was the goal then. It is loved because of nostalgia, as with most redo logos . . .It’ll never fly with the majority.
I think Van Damme looks disturbingly creepy with all his plastic surgery. Just say no to Jean Claude V.D.
Adam – The new Yahoo! logo is a projection of Marissa Mayer’s ego. Here’s what she quoted on her blog:
“On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous.”
Indeed, she knows just enough to be dangerous; the logo is weak and not worthy of the Yahoo legacy.