lnvestments.com
There’s an extra reason why domain marketplaces, such as Sedo, NameJet, GoDaddy Auctions, Afternic and Flippa do well with domain sales: buyer spontaneity.
A buyer spending less than 60 seconds to decide on whether to buy a particular domain, make an offer or participate by bidding in an auction, is a spontaneous domain buyer.
Such spontaneity can be costly, however.
Check out this domain at Flippa, lnvestments.com. Currently priced with an opening bid of $1 dollar and a BIN of $220,000 dollars, it appears to be investments.com (all lower case) when in fact it’s LNVESTMENTS.com.
There have been many cases where an IDN character or such other deceptive UPPER/lower casing manipulation led to the irreversible sale of many domains.
In this case, what would help, is the forced UPPER/lower case presentation of the domain by the domain venue.
As far as we know, the following measures exist in place on various domain marketplaces:
- Afternic forces domain listings to be lower case – on their individual page.
- Sedo displays all domains in lower case – on the details page they appear both in UPPER and lower case. Perfect.
- NameJet displays all domains in lower case – on the auction page there is a link to view in UPPER case. Almost perfect solution.
- GoDaddy Auctions displays all domains in lower case – on the bidding page the domain is listed in both UPPER and lower case, with the letters spaced apart for legibility. Tremendous idea!
- Flippa apparently allows listings in any arbitrary casing set by the seller – with no casing info on the details page, which can lead to problems such as these.
From a seller’s perspective, offering such domains is an outright attempt to offer a domain on the pretext that it’s the real thing.
Don’t be that guy!
