It’s not the domain, it’s the business behind it: Another failed startup, Juicero.com, closed for good.
The company launched less than a year and a half ago, selling overpriced juicers that cost $700 originally, that’d use special packs of juice.
All came down when someone figured out they could just buy the juice packs and squeeze it out without the need of the ridiculously expensive Juicero machine.
The company dropped the price of the machine, first to $400 and then to $200 dollars, but the damage was already done.
Juicero.com survived a few more months selling juice packs, but their business model was not sustainable. On September 1st, the company announced it’s closing down.
“For the next 90 days, we are offering refunds for your purchase of the Juicero Press. Please contact help@juicero.com by December 1, 2017 to request a refund for your purchase. If you have an active Pack subscription, you will receive your final delivery next week (week of September 4th). “
Juicero follows on the footsteps of several other failed ventures, such as Kanoa, the Lily camera, along with Plastc digital credit card, and SoundFocus.
Don’t expect the domain Juicero.com to drop soon; it expires in 2025.
Which company will be next?
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The internet certainly is a double-edged sword with firms able to easily publicise a new product, and at the same time if they have a major flaw all their work can come crumbling down with a single post by a blogger, as shown above and in the article you posted earlier about Kanoa wireless earbuds.