In Norse mythology, Kvasir was an incredibly wise poet, born from the saliva of two groups of gods, the Æsir and the Vanir. He traveled extensively, sharing his knowledge and teachings with others. Source: Wikipedia.
The matching .com domain name, Kvasir.com, was bid on at DropCatch and was eventually won by domain investor David Lahoti, for the sum of $7,175 dollars.
Kvasir is a member of the Norse mythology
Mr. Lahoti operates a range of successful domain-centric businesses, including UDRPSearch and SyncPoint; the latter is named as the Respondent in a UDRP filed by Danish company Kvasir Technologies ApS. Formed in 2018, the company asserts it has rights to the KVASIR mark since 2021 and is pursuing the domain via the UDRP process.
The use of a mythological name is broad and wide as Kvasir appears in the names of several other companies as Mr. Lahoti points out:
Kvasir-Group.com
KvasirAds.com
KvasirDesignAndFab.com
KvasirEducation.com
KvasirInc.com
KvasirInternational.com
KvasirMead.com
KvasirPdx.com
KvasirPublishing.com
KvasirReviews.wordpress.com
KvasirSG.com
KvasirStrategies.com
KvasirSystems.com
KvasirVanir.com
This active UDRP seems to be a case where a company believes that they can take full control of a name that existed well prior to their formation and the use of the KVASIR mark in Denmark.
The UDRP battle will definitely be epic and you can read all details by visiting Kvasir.com.
