While reading an article on CNN about red fire ants, an ad about the domain name Novelties.com popped up.
The article is obviously unrelated to domain names. Why would a six figure domain name be advertised on general news media?
As one can see, the ad is sponsored by Squadhelp, where the domain Novelties.com is listed for sale with a $750,000 dollar price tag.
Advertising a domain via a campaign is most likely one of the perks of using the domain platform’s premium listings; that being said, as the campaign seems to be targeting the general public via a news web site, we are not too sure about how well it converts.
Still, Squadhelp are innovators in AI-driven placement and monetization of domains in their marketplace and they are probably in a better position to identify emerging target audiences.
Registered in 1996, Novelties.com is the property of Warren Royal, founder of Bobbleheads.com.
Would you buy a six figure domain name advertised on CNN.com?
It might have been targeting you specifically, have you visited Squadhelp or the listing page for that domain recently? I have received Squadhelp ads for domains after visiting a domain on their site before.
From Squadhelp:
“For premium domains Squadhelp offers Auto Paid Advertising (Retargeting Ads) to promote your domains to potential buyers who visit your Domain Landing page.”
As Matt says. As a SH platform user, many of those ads are shown to me, even promoting my own domains. It seems a waste of money, but the strategy must work, otherwise, they would have stopped some time ago.