Alarm.com: Operators file for the registration of the matching mark at the USPTO

Alarm.com Incorporated is a Delaware corporation, operating the ultra premium domain name Alarm.com. The company has filed for the registration of the matching mark, ALARM.COM, at the USPTO.

The mark consists of an upside down “V” with a circle to the right inside a hexagon, to the right of which appears “ALARM.COM”.

These are the products/services covered by the application:

  • Anti-intrusion alarms; Alarm monitoring systems; Home and office automation systems comprising wireless and wired controllers, control devices, and downloadable software for lighting, HVAC, security, safety and other home and office monitoring and control applications; Security control panels and motion detectors; Video cameras; Camera hardware systems for IP (Internet protocol) video surveillance; Motion sensors and monitoring equipment, namely, video monitors and video cameras for monitoring the interior and exterior of homes, retail stores, offices and other structures for security and surveillance; Electronic magnetic sensors for doors and gates; Computer hardware for the monitoring and management of electronic and magnetic door and gate sensors; Thermostats; Climate control systems consisting of digital thermostats, air conditioning, heating, ventilation and drying control devices; Downloadable software in the nature of a mobile application for use connecting, operating, integrating, controlling, and managing networked consumer electronic devices; Downloadable software in the nature of a mobile application for monitoring, operating, and automating home, office and environmental control systems. FIRST USE: 20030901. FIRST USE IN COMMERCE: 20030901
  • G & S: Software-as-a-service (SAAS) services featuring computer software for use connecting, operating, integrating, controlling, and managing networked consumer electronic devices; Software-as-a-service(SAAS)services featuring computer software for monitoring, operating, and automating home, office and environmental control systems. FIRST USE: 20030901. FIRST USE IN COMMERCE: 20030901
  • Electronic monitoring and security services for residential and commercial properties; Providing a website featuring information about safety, home security and crime prevention. FIRST USE: 20030901. FIRST USE IN COMMERCE: 20030901

Registered in 1995, at a time when domain registrations were free, the domain Alarm.com was owned by MicroStrategy. In 2009, the company sold the Alarm.com and business for $27.7 million dollars.

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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