Bostone Globe, operators of the beautiful geo-domain, Boston.com, have applied for the matching trademark.
The applied for mark is BOSTON.COM and for the following products:
Providing online news, articles, information, commentary, columns, opinions, multimedia content in the nature of text, audio, video and images in the fields of news stories, general interest features, entertainment, current events, sports, fashion, stylize and design, travel, food, culture, weather, real estate and on topics generally found in daily newspapers; providing an Internet website featuring links to news stories and articles, information, commentary, columns, opinions, multimedia content in the nature of text, audio, video and images in the fields of news stories, general interest features, entertainment, current events, sports, fashion, stylize and design, travel, food, culture, weather, real estate and on topics generally found in daily newspapers
The domain Boston.com was registered in June 1995, at a time when domain registrations were free! It is owned by Boston Globe Media Partners, LLC in Boston, Massachusetts. According to Dun & Bradstreet:
Boston Globe Media Partners LLC is located in Boston, MA, United States and is part of the Newspaper, Periodical, Book, and Directory Publishers Industry. Boston Globe Media Partners LLC has 1 total employees across all of its locations and generates $2.01 million in sale.
The application cites May 13, 2021 as the earliest date of use of the applied for BOSTON.COM mark that incorporates a graphic element around the “.com” part.
Why was BOSTON.COM applied for as a trademark at the USPTO?
It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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