filed an application for the matching mark’s registration LLC, operators of the ultra-premium domain name and chess platform,, have filed a trademark registration application at the USPTO.

The scope: To register the mark CHESS.COM for the following products and services:

  • Downloadable computer game software for use on mobile and cellular phones; downloadable realtime strategy (RTS) video game software. FIRST USE: 20050600. FIRST USE IN COMMERCE: 20070500
  • Online retail store services featuring clothing, headwear, bags, mugs, clocks, books, writing instruments, jewelry, lapel pins, watches, keychains, playing cards, furniture, and downloadable and non-downloadable computer game software. FIRST USE: 20070500. FIRST USE IN COMMERCE: 20071200
  • Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; chatroom services for social networking. FIRST USE: 20050600. FIRST USE IN COMMERCE: 20070500
  • Entertainment services, namely, providing a website featuring puzzles; providing on-line computer games; providing online non-downloadable electronic publications in the nature of news articles in the field of general human interest; organization of events for cultural purposes; organization of exhibitions for cultural or educational purposes. FIRST USE: 20050600. FIRST USE IN COMMERCE: 20070500
  • Hosting of blogs. FIRST USE: 20050600. FIRST USE IN COMMERCE: 20070500
  • On-line social networking services. FIRST USE: 20050600. FIRST USE IN COMMERCE: 20070500

All of the above products and services are already provided under the mark.

In February, we shared the selling price of that took place a while back and it wasn’t in the millions! generates millions of dollars in revenue as an exact match .com of the most popular strategy game in the world.

Applying for the registration of matching marks is an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.

Will these applications become the new norm? Watch this video from NamesCon Online 2020.

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