CoStar Realty Information, Inc., operators of the ultra-premium domain name Land.com, have applied for the registration of the matching trademark, LAND.COM, with the USPTO.
The application is related to the following products/services:
- Advertising and marketing in the field of real estate.
- Providing information in the field of real estate; providing real estate listings via the Internet; providing ratings, reviews, and recommendations of real estate properties posted via a website.
Both classes cite existing products/services dating back to 2005 and 2016; this indicates that the domain name Land.com has not changed hands in recent times.
Indeed, Land.com was sold for $850,000 dollars in 2015. Source: NameBio. Land.com is one of the oldest domains on the commercial internet, with a registration date of April 29, 1993, making it 30 years old today.
Applying for the registration of matching marks is an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.
Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD.
As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.
Will these applications become the new norm? Watch this video from NamesCon Online 2020.
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