#Domain Name Jargon : Portfolio “Hero Domain”

About time to update one of the most important educational series about domaining: The amazing Domain Name Jargon seriesa bottomless resource of priceless information, a real thesaurus of terms and trivia related to domaining.

To the uninitiated: The purpose of Name Jargon is to help (re)define domaining and to clarify domain industry terms used in the past, and today.

Name Jargon helps settle such arguments among domainers, once and for all.

Today’s Domain Name Jargon entry is below:

Hero Domain: It’s the single most important domain name in your entire portfolio, the money-maker that sustains the viability of tens, hundreds, even thousands of domain names. Typically it sits parked with a crappy PPC lander, and yet it somehow generates enough revenue annually to pay off the renewals of many more (worthless) domain names. This happens because visitors can’t find what they expect to find, and keep on searching and clicking on the domain’s lander. A hero domain is not only “good to have,” it’s a must-have – unless you are a dumbass domainer.

Example of use: “Damn, remember my Poker-Casino-BTC-Nudes.org that I got laughed about at NamePros? Dude, it’s making $1,800+ in parking every month, from poker, casino, BTC and nudes searches! Bro! How’s that for a hero domain eh!”

Hero domain: It helps sustain your entire portfolio! Photo by Javier García on Unsplash

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