Area 51 Report: ‘Tinfoil hat’ theorists question Credit.Club success


Tinfoil hats anyone?

Can’t share some positive news with the domainer world these days; the usual conspiracy theorists march in, attempting to scatter glitter around. 😉

No sooner had we announced the great hand-registration and rapid development of the domain Credit.Club by Bruce Marler, that a discussion thread on a forum for gTLD domains, attempted to tear Marler’s good fortune apart.

“I love a good conspiracy theory and this one sounds legit. There is no way that name passed through all the way to the whois reg date of 1-14-2015.“, says one commentator, while another chimes in: “for sure he bought it like the others (coffee, vegas) the site is up and running”

Being a Doubting Thomas isn’t exactly news in the domain industry; many people are in disbelief when someone succeeds in breaking the mold by means of good fortune and hard work.

Other commentators in that discussion appear understanding, and even Bruce Marler himself joined in to explain that there is no hidden agenda or any other manipulation of the registration process:

“I hate to disappoint, but there is no conspiracy. I have the invoice, my wife and I were at the Admirals Club in the Chicago airport starting to research domains and some items related to a couple domains I got at auction at NamesCon. I was just reviewing how much some of the various finance .club domains were priced at. I have been a big fan of the growth of the lending/credit P2P services (such as LendingClub) so I specifically had been looking for credit related finance domains. I wanted to see how high this one was priced at. I had to double check it, triple checked it, then added it my cart with a few domains my wife had chose as well, did not tell her, let her go order sushi and then told her what just happened.

Went home, made sure it was still there the next day (because really, it had to be a dream right…) and then decided to develop at least some level of a site on it over the weekend. Seemed to be a good tie in with our WP dev sessions at NamesCon and the gtld focus at NamesCon (and the success of the .club auctions there). Ordered my content, and then started building it.”

And yet, the tinfoil hat bearers continue to rant:

“Just a coincidence how after returning from Namescon your the only one who managed to find a generic gtld which would be priced at least $15,000 for reg fee, and how .club didn’t put out a release like uniregistry explaining how this happened, or could be the least bit concerned some of their generics had leaked into general registration. Yet they retweet registered without any remorse on being compensated, but are upset for receiving $140,000 for”

Of course, silly arguments don’t understand that a gTLD domain Registry does not always police their inventory effectively, nor every Registry operates in a manner that follows the same protocol.

In a statement to DomainGang, Jeff Sass – CMO of the .CLUB registry – said:

“We TRULY had nothing to do with it.  I wish we did!”, adding:

“Every day I see premium quality names that are hand registered, that were not reserved by us.  There are great opportunities to hand register keywords and other great names.  We did not reserve everything.”

Bruce told us that he initially had WHOIS privacy on, which he turned back off to be able to add the domain to Sedo.

Below is the receipt from the registration of Credit.Club, for a whopping $10.99 at The same invoice includes the domain Winery.Life for three times as much!


The invoice for Credit.Club and Winery.Life


Copyright © 2023 · All Rights Reserved.


12 Responses to “Area 51 Report: ‘Tinfoil hat’ theorists question Credit.Club success”
  1. Aaron Strong says:

    That is a huge domain nugget!…….No EAP, no “premium” renewal costs…..BTW, an effective way to pick up glitter is a lint roller.

  2. DomainGang says:

    Aaron – Thanks for the tip on glitter cleanup 😀 I would have used a Hoover vacuum myself. See you at NamesCon next year?

  3. Tom says:

    I tried to register when it opened for public sale, but it came up as unavailable thru godaddy, does .club have any comment on this?

  4. Neil says:

    I also typed this into the domain search box along with 49 other premium domains and it came up as taken so how is this possible? Don’t tell me this is another example of shady tactics in this industry, hope it’s not the case, but it wouldn’t surprise me.

  5. Aaron Strong says:

    DG – That would depend on how much glitter I have to pick up….Being so “politically incorrect” I may be pre-occupied with lint rollers……Seriously, I hope to make it one day! It’s good to see growth in the industry and the participation increase.

  6. DomainGang says:

    Neil – When it doesn’t end up in your possession it’s shady, when it’s released – by accident or intentionally – it’s shady. Make your choice, can’t have it both ways.

  7. Phil says:

    I think after more thought some of our memebers took a step back, they were happy to see the name being developed and apoligized for quick comments to Bruce.

  8. DomainGang says:

    Hi Phil – While everyone is entitled to their opinion, that doesn’t change the facts, and in this case Bruce went above and beyond to present them. Thank you for reaching out.

  9. Rod.Tv says:

    I blame the government

  10. Moritz says:

    lucky guy, if .club really messed up with managing their registry … although I can’t really believe it either …

  11. DomainGang says:

    Moritz – If you can’t believe the official statement then what do you need, an oath in front of the Pope?

  12. NIkoya says:

    Stories like this keep us all working. Perfect. BRUCE ROCKS. Congrats.

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