Dropped domain belonged to Mondelēz snack megabrand!, a domain registered in 1996, was somehow abandoned by its registrant, Mondelēz International.

With an annual revenue of $26 billion dollars, it’s beyond comprehension why would the allow a great generic domain such as to expire, and drop.

Illinois-based Mondelēz International operates many major snack and food brands under its hood:

Cookie and cracker brands Belvita, Chips Ahoy!, Oreo, Ritz, TUC, Triscuit, LU, Club Social, Sour Patch Kids, Barny, and Peek Freans; chocolate brands Milka, Côte d’Or, Toblerone, Cadbury, Green & Black’s, Freia, Marabou, Fry’s, and Lacta; gum and cough drop brands Trident, Dentyne, Chiclets, Halls, and Stride; as well as Jell-O, Tate’s Bake Shop and powdered beverage brand Tang.

Source: Wikipedia.

The domain is now being auctioned at DropCatch, with 2 days left; the current high bid stands at $12,550 dollars. It should reach low/mid five figures by Sunday at 3:00pm Eastern that the auction ends.

For reference, GoDaddy Domain Appraisal tool says the domain is worth less than that.

Update: The domain sold for $18,938 dollars. Winner is DropCatch account “global.”

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