Crypto and NFT: Keyword analysis of domain name registrations

In recent months, the record growth of crypto and NFT came to a halt, reversing the course of interest in these keywords as far as domain registrations go.

Expert analysis from InterNetX sought to shed light on and understand how the market is moving, by researching and analyzing domains containing the keywords “crypto” and “NFT.”

The keyword “crypto” in domain names is trending:

From October 2019 to September 2022, there was a 92.98% increase in hostnames containing the keyword “crypto”. Here’s what the data shows:

Looking at the geographic area where the domain is located or originates from, North America is far ahead (67.5%) of other continents.

To register domain names with the keyword crypto, 19.5% of registrants turned to new gTLDs and 8.7% to ccTLDs. Not surprisingly, the gTLD .com leads the way.

The increasing interest in NFT impacts the domain industry:

It was evident that such a huge trend would impact the domain industry. Hostnames containing the keyword “NFT” from October 2019 to September 2022 increased by 500%!

Additionally, 22.9% of domain names containing the keyword “NFT” are registered under a new gTLD while 12.7% are registered under a ccTLD.

Read the full report by InterNetX, titled “Crypto & NFT: An analysis of two trending keywords in domain names.”

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2 Responses to “Crypto and NFT: Keyword analysis of domain name registrations”
  1. Dk says:

    I am pretty sure they have omitted .io , certainly for crypto related names. Which would make research incomplete and inaccurate.

  2. Hello Dk,
    The provider we used crawls the entire web and therefore the new gTLD .io is also part of our dataset. I looked at the data and can confirm that .io is used by 0.7% of domains containing the keyword “crypto”. It is interesting to note a slight increase as of October 2022 of about 0.2% compared to the last 12 months. As for the keyword NFT, .io is present in 0.9% of domain names. Again there was an increase since in October 2021 the percentage was insignificant. For further clarification or questions, please let me know!

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