The auction of DirectResponse.com via DropCatch involved $252,500 dollars, a massive score for the sister company of HugeDomains.
And yet, that amount of money is a drop in the cost bucket to operate the drop-catching service!
DropCatch operates hundreds of domain registrars, attempting to secure dropping domains milliseconds after they become available at the Registry. There’s a sizable cost associated with such activities; multiply that by hundreds and you have several million dollars in operating cost just to catch domains.
So what is a “direct response” anyway?
Direct response marketing is a strategy focused on prompting an immediate action from the audience, such as making a purchase or signing up for a service. It features clear calls-to-action, measurable outcomes, and often uses targeted messages and limited-time offers to drive urgency. Unlike brand marketing, which builds awareness over time, direct response aims for quick, trackable results.
Originally registered in 1995, the domain DirectResponse.com is a former asset of now defunct Digital River, that lost Software.net recently. Its new registrant paid promptly; the DropCatch handle “biddymcbidderto” wasn’t a bogus account.
DirectResponse.com is now parked using NameBright nameservers but the WHOIS is wide open. We don’t have to guess who owns the domain!
The registrant of DirectResponse.com also owns C3WebPros.com that is parked with GoDaddy and has formed the matching LLC in Tennessee; a series of other active domains are far less exciting to mention, with how-to-sell-my-timeshare-now.com being a deleted domain previously owned by the same registrant.
All in all it could be that the domain registrant represents someone else. For the sum of $252,500 dollars, someone better have big plans for DirectResponse.com.
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