Somehow, somewhere, someone dropped the renewal ball for the domain DOA.com, an excellent combination of quality letters that often stands for “dead on arrival”.
DOA.com ended up in a Dynadot auction where it topped $70,000 dollars during the first 24 hours.
Surprisingly, DOA.com is no longer in auction and it still shows as an expired domain parked with PPC ads. The lander displays a banner with its registration status but the banner does not link to an actual auction—it goes to the full page of Dynadot auctions where it cannot be found.
One can only guess what may have happened but we have a hunch that the domain’s registrant has been notified about this extraordinary expiration of their valuable LLL .com.
Andrew Rosener of Media Options noted that he sold the domain “a decade ago” for $75,000 dollars:
We used to own https://t.co/UVX7IxO8II. Sold it about a decade ago I believe. I think we sold it for $75,000 on NameJet if I remember correctly. https://t.co/6hMdP1D6mc
— Andrew Rosener (@andrewrosener) January 29, 2024
DOA.com appears to have been acquired in April 2013 by ACME Billing Co of Oviedo, Florida. The domain has been in the possession of the company and its co-founder, Martin Krytus, ever since; the domain has been at Dynadot since then.
We reached out to Dynadot regarding the reason that DOA.com was sent to an expired domain auction and to gauge its renewal-ability status. Dynadot responded thus:
[…] Our new policy states that once there’s a bid on the expired domain, the owner can no longer renew the domain!
It seems rather draconian, in our opinion, to send a domain into an expired auction exactly 30 days after expiry; for a business that kept their active domain for more than 10 years at Dynadot the measure seems hasty.
We have no information about what might have led Dynadot to pull the auction, canceling all active bids.
Update: The domain DOA.com appears to have been renewed by its registrant, although it displays a broken web site.
