According to Forbes magazine, the new trend for 2014 is asynchronous business convergence: the collaborative merger of companies that share little in terms of business focus.
Domain super-brokers igloo, formerly, DomainAdvisors, is embarking on one such partnership with Supercuts, the hair styling services company.
The deal was sealed the day following the WaterNight event during NamesCon; an event that delivered more than $111,000 in pledged donations.
“We were impressed by the precision and finesse that senior broker, Amanda Waltz, performed a close buzzing of Jothan Frakes’s stubborn hair with,” said Supercuts spokesperson, Kim Trimm.
“Our goal through this business deal is to provide a range of services, including domain brokering services at Supercuts, something that’s never attempted before at malls across America,” added Trimm.
As a service to its current and future customers, igloo will deliver discounts to all Supercuts services, ranging from a free pedicure to almost 75% off the price of a hipster haircut.
“Amanda is a grand example of how seriously we take business at igloo,” said Gregg McNair, chairman and co-founder of igloo.
“She is a top broker, and will receive her certification as a cosmetologist through this business convergence,” added McNair, who buzzes his own hair.
The igloo-Supercuts deal is expected to generate as much as $25 million dollars in new business during 2014, and a projected growth of 25% annually.
Congratulations to Amanda Waltz and igloo for sealing the deal! More pictures from WaterNight below.