Dot .Mom does great in China.
The newly launched dot .Mom gTLD has been climbing the domain charts like there’s no tomorrow.
Could it be due to the upcoming Mother’s Day? 😀
More than 32,000 .Mom domains have been registered so far, according to ntldstats.
What’s interesting, however, is the breakdown of those domain registrations.
More than 28,700 dot .Mom domains, or almost 90% of the total are with three Chinese domain registrars, indicating a huge interest by the Chinese.
But why is dot .Mom so big in China?
Uniregistry did something unique this time around, releasing almost the entire gamut of domains.
Very few have been reserved by the Registry.
While plenty of premium keywords were priced between $1,100 and $11,000 dollars, the majority are selling for 88 cents.
That price made it irresistible among the Chinese, who registered thousands of NNNNN .Mom domains, as shorter numerics are considerably more expensive, at $550 a pop.
So we’re seeing the same game of using domains as investment vessels being played in China.
Any domain extension that is priced “below cost” is expected to be successful in China, and this is something that the XYZ Registry has done rather well.
