Chinese brands in the wild: No matching domain names, but who cares!

Quick fact: Chinese products sold internationally are designed to use brands that are discoverable using search engines, without the need for domain names. Whether you use Google, Amazon, or Alibaba, Chinese brands don’t follow the Western “generic” keyword approach. For a while now, China’s government is going the extra mile of subsidizing the cost of […]

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Domain deal: The Chinese method of investing

China‘s domain community is strong, having rolled out several waves and trends of investing: “Chinese” letter LLL and LLLL .com’s, numeric domain names, Pinyin, and more. Using the Latin character set for most domain name investments is the norm in China, but what exactly do China’s investors learn from those that succeeded? A quick translation […]

Copyright © 2022 · All Rights Reserved. ICE seized long tail domain due to infringement

Generic, exact match domains are often called “long tail” domains due to their length. In the case of, the domain is an exact match .com of “factory handbag” and that’s intentional. Google is generous towards such exact match domains, especially when the search volume is high. With proper promotions and social media exposure, such […]

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Two letter #domain has been sold in China

There are only 676 two-letter (LL) .com domain names and is one of them. The premium LL .com recently changed hands, with the help of the Chinese domain brokerage company The sale moved the domain to Chinese interests and away from a presumably British registrant. News of the sale was shared by […]

Copyright © 2022 · All Rights Reserved. Chinese registrant beat #Coinbase in UDRP

Coinbase Global, Inc., branded Coinbase, is an American company that operates a cryptocurrency exchange platform. The company was formed in 2012 and obtained the registration of a trademark for COINBASE with the USPTO until 2014. The company operates from and they filed a UDRP against the domain Meanwhile, the Chinese registrant of […]

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Happy New Chinese Year:

Happy New Chinese Year everyone! It’s the Year of the Tiger, and billions of people in China and around the world are about to engage in week-long festivities. Even China’s stock market is closed today. The matching domain,, is available for acquisition. Registered in 2001 by Vertical Axis, the domain was moved to NameFind, […]

Copyright © 2022 · All Rights Reserved. Premium two-letter .com domain has been sold

Another premium, two-letter .com domain has been sold. According to George Kirikos who keeps track of all 676 LL .com combinations day and night, has changed hands. The move to a new registrant in China indicates a sale took place. The domain had previously been owned by Reflex Publishing, holders of a mighty […]

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Thousands of Chinese brands, trademarks, and domains are fraudulent

The United States Patent & Trademark Office (USPTO) sanctioned a Chinese trademark agency by terminating over 15,000 US trademark cases for defrauding the USPTO. Yusha Zhang and Shenzhen Huanyee Intellectual Property Co., Ltd. have been involved in filing submissions for more than 15,000 trademarks; violations included the unauthorized practice of law, providing false domicile information […]

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Onlycom: Missing a dot, “COM” trademark applications surge at the #USPTO

Several recent trademark applications at the USPTO are seeking the registration of marks that end in “COM” as a three letter suffix matching the TLD. But there is no dot before the “COM” part. What do they have in common? Most of them are applications by Chinese entities, for products that seek to belong under […]

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Sold for almost $30,000 dollars, imdb.CN was lost via the #UDRP process

The domain was sold for almost $30,000 dollars in 2019. A UDRP filed against the domain’s Chinese registrant reveals the number: 200,000 RMB. At the time, the Chinese currency (Yuan) was listed at 6.7121 to the US dollar, giving an exchange totaling $29,796 dollars at the time the sale occurred. The Complainant is, […]

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#Evergrande domains: Chinese brand suffers from squatters

Evergrande, the Chinese housing conglomerate, made international news in recent weeks after details about its fragile finances emerged. The massive debt leveraged by Evergrande in China sent markets plummeting, albeit temporarily; the name “evergrande” is ironic under the circumstances. Evergrande Real Estate is the second-largest property developer in China, where it’s known as “Wan Heng […]

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NamesCon “online?” #Chinese #domainers already meet in person!

Are you attending NamesCon Online from September 22nd to 24th? That event is taking place online, obviously. A lot of domain investors are experiencing online fatigue already, yearning for an in-person domain conference but in the US and Europe that’s a big no-no thanks to the Covid19 pandemic. Not a problem in China, it seems, […]

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