Frank Schilling’s year will be 2013

It’s barely the middle of January, and things already are heating up in domaining.

Frank Schilling’s DomainNameSales / Internet Traffic outfit, is generating a healthy portion of record weekly sales, according to DNJournal.

But Frank is not sitting on his laurels; if anything else, there are more pleasant surprises ahead. We announced a small sample on Friday.

A monthly statement sent out to DomainNameSales members makes it clear: 2013 will be the year of Frank Schilling! 😀

Reproduced with permission.

Happy New Year and welcome to 2013, a year that’s sure to bring great prosperity and positive change to a maturing and evolving domain name market.

Your friends at Internet Traffic/DomainNameSales (ITC/DNS) have not been resting idly since last Fall. We have developed a platform I spoke about some time ago, one which will provide greater liquidity to portfolio owners like you and I… This platform will create new revenue opportunities for salespeople to act as brokers – clearing more transactions for all of us, and rewarding the people most capable of closing deals.

On Friday we rolled out our broker directory on the DomainNameSales.com site. The broker directory will let any serious broker, any salesperson, from any platform offer their services and create relationships with clients using the ITC/DNS parking and sales platforms. An accepted broker will have the opportunity to market themselves to users on our platform, while domain portfolio owners can utilize the services of any broker they want, when they want. The DNS platform will allow sellers to split some or all of their sales inquiries from various portfolios to these individual salespeople/brokers that are accepted into the program. In order to continue to provide such cutting edge services, brokers will be required to pay a referral fee to DNS, however the price to our clients still remains the same, zero.

In exchange brokers and salespeople will be able to draw qualified leads from our clients who have opted-in to this service. This platform will allow the most serious and best performing salespeople and sales organizations to be identified and rewarded.

For example, I presently get 700 sales inquiries a day… not all of those are completely sincere, but these are real inquiries which need further refining. Our platform is good at educating and following up with all those leads mechanically. While our system can better qualify leads, it takes a human touch to “work” them. Relationships need to be formed, problems overcome, deals done and closings handled. Sales “volume” is powered by motivated people. As a portfolio owner you are better off raising your prices and delegating sales leads to brokers who have some skin in the game. That is the best way I know of to increase your deal flow and volume.

I estimate there are 7-10 times the number of sales inquiries as my own, across the rest of the clients using our platform… that’s 4900 – 7000 sales inquiries a day that need to be worked. If you consider that each daily lead eventually needs to be followed up, you can see how the workload can quickly become too much for even large sales organizations. In the past, many of our parking/sales clients handled those sales inquiries themselves, because there was no clean method for forwarding leads to other brokers and checking up on their work. Despite their best efforts, most name-owners, simply don’t have the bandwidth or ability to properly manage inquiries themselves. They may do a good job interacting the first time, but they forget to follow up, take negotiations too personally, are too proud to ask for an offer or just mismanage follow-ups and comebacks.

Our announcement today marks the beginning of a change. Brokers who previously would have liked to act for our clients, but couldn’t, may now identify themselves in our broker directory. Once listed, they can offer their services, memorialize commission structures, and begin working our leads and those of our clients, who choose to engage them. Our clients can continue handling their own sales-leads or they can gross-up asking prices and choose the most effective brokers and salespeople from our Broker Directory to distribute some or all of their sales leads to. Once you find a broker who meets your criteria and who you feel comfortable with, you can create advanced round-robins and lead splitting, to allocate sales inquiries to those who work best for you.

This suite of tools will change the landscape of independent brokers and domainers. We look forward to its evolution and the release of some additional industry evolving products in the coming months.

If you are a domainer with clean names or you know of one who could benefit by parking on our platform, this would be a very good time to invite them aboard. If you know of a broker who could benefit by tapping a well of thousands of daily inquiries this would be a good opportunity to invite them to offer their services in our Broker Directory.

My team and I look forward to continuing to innovate robust, out-of-the-box services to unlock the value of domain names for me and for my clients. We will be attending Webfest in February. Our team looks forward to meeting with you. Please respond back to this email if you are going, and we can setup a time to talk about what we can do better.

Thanks sincerely,

Frank Schilling

 

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