Remember the sale of Flowers.mobi for $6,500?
That was a while ago, and while the dot .mobi TLD has lost a lot of domain registrations since, it doesn’t mean it serves no purpose.
Take, for example, the launch of the Kazam Tornado 348, the world’s slimmest phone, at 5.15mm thick.
Googling “Kazam” returns Kazam.mobi as its topmost result, with the .com being nowhere to be found.
After all, Google relates to content and places much less emphasis on the extension (TLD) these days.
Kazam is trending for yet another reason: its racy ad campaign, created by Ogilvy & Mather – one of world’s top branding and marketing firms.
Some British viewers of the TV commercial found the video to be “sexist” and “demeaning to women“, but really, it’s beautiful. The Kazam phone, that is.
Enjoy the video, while it’s still up on YouTube.
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