Keyword.com has been sold to the SaaS Group

Keyword.com and its associated business has been sold to the SaaS Group, a Software-as-a-Service portfolio company.

Operating from the domain SaaS.group, the company acquires promising SaaS companies with a founder-friendly process in order to elevate their product – and their people – to the next level.

Keyword.com

What’s the story behind Keyword.com? According to its founder, Kevin Zhou:

I remember sitting at home during high school coding the first lines of Keyword.com a decade ago.

Back then it wasn’t even called SaaS, but a website with recurring payments. There was no Stripe, just Paypal and 2CheckOut. What a different world. What began as a curious inquiry last year has finally turned into an exciting announcement.

Interestingly, Kevin Zhou had to acquire the domain Keyword.com, a 1997 registration from its previous owner. That acquisition took place in November 2018 and the sale most likely took place on Sedo. The project’s original name was SerpBook.

Read more details about the acquisition of Keyword.com.

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