LLL .com domain auctions: Use a reserve, damn it!

Sometimes domain flipping produces chump change.

Sometimes domain flipping produces chump change.

It goes without saying that when you are auctioning off a valuable domain asset, such as an LLL .com, you can’t just leave things to luck.

Unless you acquired the LLL .com in the early days for a piece of stale bread, chances are that you spent a minimum of $4k in the hopes of flipping the domain for more.

Time and again, those assumptions and dreams are crushed, when domainers send such LLL .com domains to an auction without a reserve.

Particularly when your acquisition cost exceeds $10,000 the obvious question is, what was this guy thinking?

The seller of ETM.comundoubtedly, a premium LLL .com domain – just sold it on the Flippa marketplace. By not specifying a reserve, however, the domain ETM.com sold for $15,955 after a total of 75 bids we placed.

That selling price would have been dandy even after commission; if only the seller hadn’t bought it less than a month ago for $16,659.

Ouch! 🙁

Such rushed sales instill the false perception that domain flipping is a lasting game that only offers profits; in this case, the loss is substantial.

Better luck next time!

This post is 100% true!

This post is 100% true!

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Comments

2 Responses to “LLL .com domain auctions: Use a reserve, damn it!”
  1. Mike H says:

    Look at all of the other recent sales from that seller. Looks like he has done alright on flippa over all. You win some, you lose some. I like that he took a chance and put in a solid effort.

  2. DomainGang says:

    Mike – What matters isn’t the sale, but the ROI. If you make $120k but spend $100k that’s not a great achievement.

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