Macro.com sale: CEO explains why they spent $600,000 dollars to acquire the domain

Jacob Beckerman is the CEO of Macro, a company that

The company operates from Macro.com, a domain that was acquired in 2022 with the help of domain brokerage Lumis. Spending $600,000 dollars on the domain was a huge bet, as the company had only raised $2 million dollars at the time.

In recent days, Mr. Beckerman explained why they took that chance and how rewarding it has been:

๐€ ๐›๐ซ๐š๐ง๐ ๐ญ๐จ ๐ฆ๐š๐ญ๐œ๐ก ๐จ๐ฎ๐ซ ๐š๐ฆ๐›๐ข๐ญ๐ข๐จ๐ง

Why? It came down to a question: what kind of company do I want to build? Our original name felt small and niche, but my ambitions were much bigger: I wanted to rebuild the productivity suite. Iโ€™ve learned that itโ€™s easier to work on big ideas than small ones and felt we needed a name to match.

๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐›๐ข๐  ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ข๐ฌ ๐ž๐š๐ฌ๐ข๐ž๐ซ

Around the same time, it hit meโ€”America doesnโ€™t reward building small things. Itโ€™s easier to raise capital, recruit talent, and sell your vision when youโ€™re solving big, important problems.

๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐Ÿ๐ž๐ž๐๐ฌ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ

Two months after changing our name we raised our Seed from a16z. The best thing about that round was the credibility it gave us. That perception of success turned into tangible results: better hires, more customers, and stronger momentum. As a 24-year-old founder, I knew I needed that credibility, and a great domain like โ€œmacro.comโ€ was a powerful way to signal it.

Eventually, Macro went on to raise more than $20 million which is the result of its smart domain rebranding that demonstrates the importance of premium domain names.

Copyright ยฉ 2025 DomainGang.com ยท All Rights Reserved.