Jacob Beckerman is the CEO of Macro, a company that
The company operates from Macro.com, a domain that was acquired in 2022 with the help of domain brokerage Lumis. Spending $600,000 dollars on the domain was a huge bet, as the company had only raised $2 million dollars at the time.
In recent days, Mr. Beckerman explained why they took that chance and how rewarding it has been:
𝐀 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝐦𝐚𝐭𝐜𝐡 𝐨𝐮𝐫 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧
Why? It came down to a question: what kind of company do I want to build? Our original name felt small and niche, but my ambitions were much bigger: I wanted to rebuild the productivity suite. I’ve learned that it’s easier to work on big ideas than small ones and felt we needed a name to match.
𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐛𝐢𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐢𝐬 𝐞𝐚𝐬𝐢𝐞𝐫
Around the same time, it hit me—America doesn’t reward building small things. It’s easier to raise capital, recruit talent, and sell your vision when you’re solving big, important problems.
𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐟𝐞𝐞𝐝𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬
Two months after changing our name we raised our Seed from a16z. The best thing about that round was the credibility it gave us. That perception of success turned into tangible results: better hires, more customers, and stronger momentum. As a 24-year-old founder, I knew I needed that credibility, and a great domain like “macro.com” was a powerful way to signal it.
Eventually, Macro went on to raise more than $20 million which is the result of its smart domain rebranding that demonstrates the importance of premium domain names.
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