Jacob Beckerman is the CEO of Macro, a company that
The company operates from Macro.com, a domain that was acquired in 2022 with the help of domain brokerage Lumis. Spending $600,000 dollars on the domain was a huge bet, as the company had only raised $2 million dollars at the time.
In recent days, Mr. Beckerman explained why they took that chance and how rewarding it has been:
๐ ๐๐ซ๐๐ง๐ ๐ญ๐จ ๐ฆ๐๐ญ๐๐ก ๐จ๐ฎ๐ซ ๐๐ฆ๐๐ข๐ญ๐ข๐จ๐ง
Why? It came down to a question: what kind of company do I want to build? Our original name felt small and niche, but my ambitions were much bigger: I wanted to rebuild the productivity suite. Iโve learned that itโs easier to work on big ideas than small ones and felt we needed a name to match.
๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐ข๐ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ข๐ฌ ๐๐๐ฌ๐ข๐๐ซ
Around the same time, it hit meโAmerica doesnโt reward building small things. Itโs easier to raise capital, recruit talent, and sell your vision when youโre solving big, important problems.
๐๐ฎ๐๐๐๐ฌ๐ฌ ๐๐๐๐๐ฌ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ
Two months after changing our name we raised our Seed from a16z. The best thing about that round was the credibility it gave us. That perception of success turned into tangible results: better hires, more customers, and stronger momentum. As a 24-year-old founder, I knew I needed that credibility, and a great domain like โmacro.comโ was a powerful way to signal it.
Eventually, Macro went on to raise more than $20 million which is the result of its smart domain rebranding that demonstrates the importance of premium domain names.