Donuts deal: Mega Church acquires Jesus.Saves for $2.4 million dollars

For the past decade, so-called “mega churches” in the US have accumulated both large followships and extreme financial prominence that regular parishes do not possess.

In a clear display of such combined power, the Church of Jesus Christ Savior Soter (JCSS) has made a large domain acquisition.

Headquartered in Dallas, Texas the mega church paid $2.4 million dollars for the domain name, Jesus.Saves – a gTLD offered by Donuts, Inc.

The sale is expected to boost sales and registrations of gTLD domain names, that arrived early in 2014 to expand the Internet name lanes.

Once believed to be a figment of technocrat’s imagination, gTLDs such as dot .Saves are quickly adopted by marketing experts that identify with a keyword+gTLD approach to domain branding.

The Jesus.Saves URL will most likely be used to promote religious awareness in the Dallas area, where more than 4,000 other churches compete for the ultra mega super title.

Religion is a big money generator in the US, all while schools and public offices remain separate from it.

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