Epik suffered a large scale data breach in early September, exposing gigabytes of data that included personally identifiable information of its customers and their transactions.
The domain registrar known for its “Swiss Bank of Domains” motto, received a big blow that permanently associates its brand with loss of client data and links the company to a number of organizations connected to far right extremism.
At Facebook, accusations of personal data mismanagement and a whistle blower leaked memo somehow coincided with a domain rebranding, taking Mark Zuckerberg’s company to its Meta stage. Zuckerberg has denied that such timing was intentional, stating that the transition of Facebook to Meta and Meta.com was planned way back in 2014.
With that in mind, some people might be wondering if Epik plans to proceed with a brand reboot, as the Epik name appears synonymous with activities that polarize its customers.
In a discussion at DNForum, the domain name forum acquired by Epik, a new thread asks just that:
“With the recent data breach and hack of Epik, who believes Epik should change the corporate name and rebrand? There has been so much negative press I think it would be a wise move. Companies do it all the time and I feel it might be wise for Epik to consider it at this point.”
It’d be interesting to see what other domain investors believe that such a surface-level domain rebranding would help resolve. Incidentally, someone has registered the domain MetaEpik.com.
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