In May, music phenom, Cardi B, filed for the registration of the mark OKURRR, as seen at the USPTO database:
“IC 025. US 022 039. G & S: Clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, shirts, sweaters, undergarments”
That application has now been denied, and the reason given is that the word is too commonplace.
The case examiner provided a whopping 60 pages from social media and web sites, showing that “OKURRR” is being used by people wanting to put a nonchalant emphasis on the word “OK.”
That means one thing: the domain OKURRR.com is safe for now, and its current owner can continue using it to attract traffic and promote products.
Registered in 2018, Okurrr.com was listed for sale for $15,000 dollars on Afternic, but it’s no longer in the domain aftermarket’s inventory. We aren’t sure if it was recently sold.
Viral domains such as Okurrr.com can become lucrative sources of traffic for those that are fast enough to acknowledge their viral status and register them.
OKURRR bro – Photo by Tyler Nix on Unsplash
