It’s the battle of “fake meat” versus the good old real meat, and it’s expanding in the domain name realm.
In 2011, Impossible Foods embarked on the journey to create plant based meat that was just as good as real meat. Let’s just call it, “fake meat,” mkay?
Interestingly enough, that same year, The Real Meat Company located in the UK had this to say:
“For a number of years, we have been grappling with a decline in turnover caused by customers drifting away. We believe that they were most likely beguiled by descriptions of meat purporting to be similar to ours.”
Of course RealMeat.com was referring to other meat providers cutting corners, but it didn’t help that vegetarians and vegans were multiplying like lemmings across the globe.
Real meat and RealMeat.com – Photo by amirali mirhashemian on Unsplash
In April of 2019, fake meat went mainstream when Burger King began offering the Impossible Whopper with patties provided by the Beyond Meat Company. Sales went well, and Beyond Meat’s stock nearly tripled within months.
Recently, however, Burger King announced sales of the Impossible Whopper were slipping, and the Beyond Meat stock gave up all of its 2019 gains. To make matters worse, Burger King added the Impossible Whopper to its 2 for $6.00 menu, effectively cutting the retail price in half.
Tim Hortons Canadian restaurants announced that they are removing Beyond Meat products from the menu – it’s a fact that Canadians prefer their meat real, eh!
Don’t rely on our analysis – drive over to Burger King and buy a real Whopper, and an Impossible Whopper for comparison. Like millions of others, you may find something’s missing in the latter. Perhaps, like us, you really like real meat after all! 😀
As for the owners of the domain name RealMeat.com, they’d better not sell that domain just yet. “Real meat” might just make a comeback.
Story: Dale G.
Does the same principal apply to girlfriends?