Adam Robinson, CEO of Retention, shared news of his acquisition of Retention.com for the sum of $800,000 dollars. We noted about the domain’s sale when the company applied for the registration of the mark RETENTION.COM with the USPTO, last year.
Although that application has been met with an initial refusal due to the mark being “merely descriptive,” it’s still not over yet.
Adam Robinson held an Ask Me Anything (AMA) session recently and also created a Twitter thread about the lessons he learned from spending $800,000 dollars to buy the domain name Retention.com for his start-up.
Here are some highlights, with edited formatting:
- Having a one word domain is incredibly valuable. People here [Sic] retention.com and instantly want to know what we do.
- The one word domain gives us instant credibility. This can’t be quantified. But people trust us wayyy more than some company with a dash in their domain name or a .co domain.
- But don’t spend all your money on a great domain just yet. You should have a strong idea of product/market fit and TAM. I know that we can become a billion dollar company, so paying $800k for the domain made sense. I bought the domain AFTER we proved PMF.
- If you’re really trying to go for it, you need to pull out all the stops. As we build a billion dollar company, I knew I’d always regret not getting the perfect domain. And it would just get more expensive over time. So I committed.
Prior to acquiring Retention.com for $800,000 dollars, Adam Robinson spent $4,500 dollars for the domain name GetEmails.com.
For the full thread and AMA session click here.
Great upgrade!
With a domain like Retention.com they are going places.