One of Rick Schwartz‘s premium domain names is Properties.com.
A decade ago, the Domain King tweeted about an upcoming closing on the pair Property.com and Properties.com; the price, in 2011, was $4 million dollars plus equity in the company.
That sale did not close but Rick does not see such bumps on the road as a well; he just increased the asking price of Properties.com to $125 million dollars.
The nine figure price was announced by Rick Schwartz on Twitter:
They laughed at me when I said #Domains were worth $15,000 back in 1996.
They laughed harder at $100,000
They belly laughed at $1MM
They laughed til they peed at $10MMThey laugh until WE do it.
Properties. com is now $125MM
Please keep laughing!!
That’s not an indication of a sale or a pending sale, but rather a substantial increase of the asking price for the domain Properties.com.
And with good reason: Just as real estate is skyrocketing, so is the price of premium domain names.
Good luck, Rick! 😀