Root Insurance is an auto insurance startup based in Columbus, Ohio, and it recently raised approximately $350 million dollars on a $3.5 billion valuation.
The company is competing against such well-established giants as Progressive and Geico, and it has previously received $100 million in a separate round of funding.
It operates from the domain JoinRoot.com, a verb, prompt-based domain name, and RootInsurance.com forwards to it as well.
Despite the monetary windfall of millions of dollars, Root Insurance won’t be able to acquire the domain name Root.com any time soon, in our opinion.
Root Insurance operates from JoinRoot.com
That ultra premium, one word domain name was registered in 1994, and it’s operated by Root Advisors, a book-keeping, payroll and tax services company based in Bloomington, Indiana. They seem to have acquired the domain Root.com sometime in late 2004, according to DomainTools, from its previous owner, TeraSolutions.
An established firm such as Root Advisors maintains its prestige for more than 15 years through the use of the domain name Root.com. It’s highly unlikely they would sell it for anything less than an astronomical amount of money, in the tens of millions of dollars, in our opinion.
Fun fact: Root Insurance owns the domain RootAdvisors.com since 2018. 🙂 Was that a coincidence, or a spiteful act following a potential rejection of their attempts to buy the domain Root.com?
Anything is possible!
