Sevan Derderian – Uniregistry
Sevan Derderian works with the business development team of Uniregistry, as an experienced domain professional.
A year and a half since the launch of the new gTLDs that have expanded the Internet name space by more than 6 million domains, there are still some skeptics out there.
Sevan’s recent post addresses these concerns, stating:
“Since the new gTLD discussion started a few years back, I have heard many domainers say they would never invest in “those names” but the funny thing about it is that the same people that told me they would never invest are the one’s buying the G’s at an alarming rate. I am in a unique position as I get to see what people hold in their portfolios and more and more I am seeing top tier domainers buying new gTLD’s.
These folks are some of the smartest domain investors in the industry that are buying new gTLD’s whether it is out of fear that they would miss the boat or that they can’t help but think these domains are the future, they are buying. I am also buying as many as I can in my very small portfolio so I am curious to find out what people think three years later.
Are you buying names? Do you have a new gTLD strategy?”
Domainers and end-users alike, would benefit from a strategic – as opposed to narrow-minded – approach to the new gTLDs.
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The paradigm shift of metrics has many domain investor’s on their heels and unsure of their strategy. New G’s are not measured by the same metrics as .com. Their value is held in other ways. They are measured by ‘relevancy’ and not so much by extension popularity, based on recent comparables.
It is one thing to tell people something is bad in public, and it is another to buy it in private.
Domain Observer – Agreed, most owners with really crappy .com seem to ignore some basic rules of engagement.