Hopin.com: How a British company hopped from .to to .in to the coveted .com for six figures!

British company Hopin had quite the journey in recent years. They started on Hopin.to, only to “upgrade” to the shorter domain hack Hop.in. That transition to an Indian ccTLD cost them $50,000 dollars in 2020, on the heels of a $6.5 million dollar funding round. But then, they had an awakening: Time to get the […]

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Hop.in : Details on the company that spent $50,000 dollars on it

It’s very rare that we hear LLL .in domains selling for five figures, and HOP.in sold on Sedo for $50,000 dollars. The Indian ccTLD is used since its launch as a “brand” enhancer, and in this case it creates a domain hack effect, for “hop in.” Which company spent $50k on a .in domain? As […]

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