The Wedding Company finds it hard to rank after domain rebranding

One would thing that exact match, long tail domains rank “automagically” high in Google; Ashish Mishra, founder of The Wedding Company, finds it to be harder than expected. After a case of domain rebranding from BetterHalf.ai to TheWeddingCompany.com, Ashish Mishra is stumped by the inability to “persuade” Google that after four months of SEO efforts […]

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Keyword domains: SEO thread on Reddit got deleted—Here’s what Google geek said

A Reddit thread about generic keyword domains and SEO, received commentary from John Mueller, Google’s Search Advocate. The thread discussed the effectiveness of generic domains, such as Swimsuits.com, as sale points for the matching product, e.g. swimsuits: “Does having a relevant keyword as the domain name do anything for seo? I have a domain like […]

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Performed “domain rebranding” recently? Google needs the old #domain up for a year!

Performing any type of domain rebranding, the process of pointing a domain, subdomain, or other online content to a new domain, requires some maintenance for SEO purposes. If you want Google to “move over” your content from the previous domain name to the new one, you’d better be prepared for some long haul redirection! That’s […]

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