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AOL : Will America Online be the first Fortune 500 company ditching an LLL .com domain?

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AOL.com - America Online.

AOL.com – America Online.

AOLor, America Online – is apparently going through an identity and brand crisis.

Its current name as a company was given in 1991, predating the world wide web; AOL.com has become synonymous to a marketing barrage of billions of diskettes and CD’s arriving in the mail.

Over the years since, America Online changed hands, structure and acquired many online brands that aren’t easily associated with the AOL acronym.

And that’s where the problem lies: Who’d think that major online portals, such as the Huffington Post, TechCrunch, MapQuest, Engadget and others are part of the America Online empire?

It seems that AOL needs to rebrand soon, and in the process, rediscover a new name and associated acronym, just like Google did with ABC.XYZ.

By doing so, America Online might ditch the AOL moniker and associated domain, AOL.com.

Just how much would the AOL.com domain name and its traffic fetch in an auction?

Definitely millions.

But don’t get too excited yet, the strategy about a name and brand change has yet to be decided upon, according to this article by Business Insider.


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Comments

3 Responses to “AOL : Will America Online be the first Fortune 500 company ditching an LLL .com domain?”
  1. Kevin Murphy says:

    Given how many millions of people still have @aol.com email addresses, I think the chances of the company offloading the domain any time soon are very slim.

  2. Omar says:

    This will never happen lol

    -Omar

  3. DomainGang says:

    Those with an AOL email addy better switch to Gmail just in case.

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