BisNow: You can forget .COM – Here come 1300 other TLD extensions

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Beyond the Dot - Photo courtesy of BisNow.

Beyond the Dot – Photo courtesy of BisNow.

In a new article about gTLDs, BisNow, an electronic publication covering the people and projects in the commercial real estate business community, describes the gTLD market with a positive, accurate outlook.

Unlike a Forbes article that attempted to bury gTLDs presenting an amalgam of questionable stats and sources, BisNow covers the real, business face of gTLD application to brands and companies.

“At the second annual Beyond the Dot at the Newseum, FairWinds Partners hosted a full-day event to broaden the discussion around gTLDs. We snapped CEO Nao Matsukata flanked by FairWinds VP of policy and external relations Michelle Sara King and VP of communications Yvette Miller.”

This was not a gathering of ‘Joe Domainers’ but rather, a meeting of VIP, executive professionals from Fortune 500 companies:

“Marriott International’s application was just approved by ICANN after being submitted in 2012 and working aggressively for the past 10 months to get it launched, announced VP Judy Frey […]

This year will be spent testing the waters, including deciding what to do with the .Com pages as work on the .Marriott pages begins, and measuring ROI”

For the full article, click here.


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