When it comes down to promotional expenses, domain registrars often manage hefty budgets, spending thousands of dollars on Facebook and Google.
Domain registration costs involve a $0.18 fee that goes to ICANN, and hence lies a certain paradox.
By definition:
“A statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory.”
How does this apply to registrars and domain registrations?
Here’s what our friend Dale uncovered:
Domain registrars are currently willing to pay up to $16.23 for you to visit their website, which is more than the cost of a .com domain.
Check out the AdWords rates below, and the CPC for “Domain Registration” and some other similar phrases.
At some point, domain registrars might try giving away domains to the first 100 new customers, roughly the equivalent of 100 times the ICANN fee.
And this is a clear demonstration of how much power Google has in driving traffic.
Domain registration keyword costs – CLICK TO ENLARGE
