New gTLDs can combine their keyword with the extension to form meaningful, SEO-ready pairs that create a strong brand.
One such domain, Fitness.Coach, is made perfect for an industry ready to shed sweat, tears and money in order to be in shape.
Alas, the associated renewal fee is $1,000 dollars according to its owner, who listed it for sale on Flippa.
Fitness.Coach did not sell for a good amount on Flippa.
Unfortunately, 11 months into its registration, the domain sold for only $84 dollars after 17 bids.
What this means, is that the seller will have to take a substantial loss for his investment.
Perhaps it was part of a larger portfolio of domains, or the initial concept failed to acknowledge the cost of renewing Fitness.Coach without a real brick and mortar business.
And that’s part of the beauty of gTLDs: they are meant to be developed and used. When registering a new gTLD that falls in the premium category, keep that in mind before jumping in.
