Sugarpova – sweet candy.
Some say it’s a publicity stunt, but regardless of the outcome one thing is certain: Maria Sharapova, is a world class tennis player with some great marketing skills.
One year after launching her Sugarpova ™ line of candy, Maria Sharapova asked a court in Florida where she resides, to change her own last name to Sugarpova.
This inventive method of reverse branding will allow her to participate in tennis tournaments under the new alias, further promoting her brand of candy.
Unlike generics such as Candy.com, brands of goods and services are very difficult to block, bury or ban at search engines such as Google.
As the Sugarpova ™ brand of gummy candies becomes known to a broader audience, Maria Sharapova’s Sugarpova’s stardom will benefit equally.
The Sugarpova sweets come in flavors such as ‘flirty’, ‘quirky’ and ‘smitten’ and the former world #3 has invested 1/2 a million dollars in the Sugarpova ™ brand.
Maria has also extended the line of products that the Sugarpova ™ trademark applies to, including shirts, caps, and other sports-related items; this is a case of a well-planned marketing strategy:
“SUGARPOVA – IC 025. US 022 039. G & S: Clothing, namely, Belts; Blouses; Boots; Bras; Capris; Coats; Dresses; Flip flops; Footwear; Gloves; Hats; Headbands; Headwear; Hosiery; Jackets; Jeans; Knit shirts; Lingerie; Outer jackets; Overalls; Pajamas; Pants; Sandals; Scarves; Shirts; Shoes; Shorts; Skirts; Slippers; Sneakers; Socks; Sports bras; Sports pants; Sports shirts; Sweat shirts; Sweaters; Swimwear; T-shirts; Tank tops; Ties; Underwear; Vests”
Advantage Sugarpova! 😀
This post is 100% true!
