Apparently Google is about to roll out glasses that support “augmented reality” interaction; the kind of gadget that provides a heads-up display (HUD) like that used by fighter pilot helmets.
According to this report, the so-called “terminator glasses” – reminiscent of the glasses worn by Arnold Schwarzenegger in the Terminator movie – have some interesting features:
They […] look similar to thick-rimmed glasses that “normal people” wear [and they] … provide a display with a heads up computer interface. There are a few buttons on the arms of the glasses, but otherwise, they could be mistaken for normal glasses. […] the technology […] is likely a transparent LCD or AMOLED display […] it communicates directly with the Cloud over IP. […They] could use a phone’s Internet connection, through Wi-Fi or a low power Bluetooth 4.0. The use-case is augmented reality that would tie into Google’s location services. A user can walk around with information popping up and into display -Terminator-style- based on preferences, location and Google’s information. Therefore, these things likely connect to the Internet and have GPS. They also likely run a version of Android.
So naturally, someone went ahead and registered the domain name, TerminatorGlasses.com
According to top WHOIS tool, DomainTools, the registrant’s information of this freshly registered domain name is private.
At first glance, the domain name TerminatorGlasses.com doesn’t seem to have any issues. It does not use “Google” anywhere and Terminator was a movie, right?
Unfortunately for the domain registrant, after perusing about 100 registered trademarks for “Terminator” at the USPTO, we found this one:
TERMINATOR – IC 009. US 021 023 026 036 038. G & S: PRE-RECORDED MOTION PICTURE FILMS, PRE-RECORDED VIDEO TAPES, LASER DISCS, COMPACT DISCS AND CD-ROMS ALL FEATURING SCIENCE FICTION MOVIES; AND GLASSES, SUNGLASSES AND PARTS FOR SUNGLASSES. FIRST USE: 19840000. FIRST USE IN COMMERCE: 19840000
It’s clear that the owner of the “Terminator” trademark targets glasses, sunglasses and parts thereof for the mark. It’s quite possible, therefore, to challenge the domain name TerminatorGlasses.com at the WIPO.
Meanwhile, Google has not released the upcoming name of those “Google goggles“. Surprisingly, GoogleGoggles.com is also registered since 2006, and available for purchase; perhaps Google will now realize its trademark is being squatted upon.