It seems that Rick Latona and Rick Schwartz read eachothers’ blog quite faithfully.
One cannot explain how they both all of a sudden came up with the same idea: to seek developers eager to develop generic domains into businesses.
The dice was first rolled by Rick Latona, announcing Research Labs:
“Research Labs takes a very simple approach. If a web designer or seo expert wants to take a stab at developing a premium name, we give them the opportunity. We need them to focus on the site and they want to work on something worthwhile. We provide the web server and help with back links across our extensive network. They do the design and maintenance of the site. In addition to resources, the webmaster will get a very small and humble guaranteed amount to hold them over a bit while we work together to get the site profitable. Then, we share in the profits with them.”
Then today, Rick Schwartz joined the game of enticing developers – albeit, domainer virgins:
“The idea is to reach outside the domain industry to the developer world. […] Not freelance developers, but they would not be excluded, but top tier development companies. […] Domainers could offer up a domain they would like to get developed into a business. They pay an entry fee to have different companies build out their site. The winning developers would not only get a cash prize, but would be highly sought after for future development projects. I would think 50% of the prize money would come from folks that want a site built and to have 5 different versions to choose from. “
Rick Schwartz continues:
“The key is bringing in developers from outside the industry. A fresh set of eyes. Not mass marketed type sites. It could be large companies or solo acts. Sometimes a 1 hour simple site can catch more business than the fanciest of sites with all the bells and whistles.”
So while Rick Latona directly wants to include developers into the project and pays basic salary and offers a share of the profits, Rick Schwartz’s plan is to offer up to a $25,000 cash prize plus fame to the best solution.
Both projects are noble but have serious flaws:
- Rick Latona’s plan offers no warranty to developers that join in: they have to develop the web site by taking ownership of the project, then given an unspecified basic salary after launch until the web site makes a profit.
- Rick Schwartz’s plan offers a $25,000 cash prize but he doesn’t realize that “top tier development companies” eat $25k for lunch. The notion that those companies that would be awarded the prize would then be “highly sought after” does not make sense; per Rick’s specs these would already be “top tier development companies”.
It seems that both Ricks don’t have a good grasp of how web development works and are attempting to shape it so that it fits in the domainer world.
While this is acceptable in the world of domainers, seasoned web developers have little indication that the domainer industry is something other than a small, niche subset of the plentiful opportunities out there.
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