The Castello Brothers.
DNJournal broke the news about Igloo.com being acquired by BrandIT, for an undisclosed sum.
While this exchange involves a fully functioning business that includes officers, employees and inventory, the domain Igloo.com has an interesting side-story.
Igloo.com was sold to the domain brokerage by the Castello Brothers a few years ago, for an undisclosed amount. We can only speculate that it was in the high six figure, perhaps, seven figure territory.
Says David J. Castello:
“We sold Igloo.com to them when Jeff Gabriel was still there – before he went to work for Uniregistry; Jeff negotiated the price.
Great name, but we were having trouble finding an end-user to buy it.
Igloo Coolers wanted to stir trouble but we fended them off, because we were using the name to promote our ski-resort geodomains.
And it was a perfect example of why no one should ever park a high value name with ad links.
If we had, the advertising algorithm would’ve eventually displayed an ad for Igloo Coolers, their attorneys would’ve taken a screenshot and – poof – we would’ve lost the name.”
Some solid advice from a domain industry veteran, for sure!
Congratulations to the Castello Brothers retroactively, and to the new owners of Igloo.com and their employees.
Wasn’t, igloo an aftermarket brand? Still has lot’s of bugs. A long way to go to reach to other marketplaces.
H – What bugs are you talking about? It’s a brokerage, not a market place.