Google is retiring its popular URL shortener, Goo.gl, replacing it with a new one called Firebase Dynamic Links.
FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.
There are two stages in the transition away from Goo.gl, a domain that uses the Greenland ccTLD, .gl:
- From April 13, 2018 onward, no additional .gl links can be created
- From March 30, 2019, the .gl console that provides stats will no longer be available, although all existing .gl links will continue to function as before.
Some additional information on the Firebase Dynamic Links from Google:
Dynamic Links are smart URLs that allow you to send existing and potential users to any location within your iOS or Android app. They survive the app install process, so even new users see the content they’re looking for when they open the app for the first time. Dynamic Links are free forever, for any scale.
Read additional details on the retiring of Goo.gl and more information on its replacement, FDL.