Medal.tv: Brand upgrade for $185,728 dollars

It’s hard to imagine a more befitting brand upgrade than that of Medal.tv to the matching .com domain Medal.com. The domain auction closed for a whopping $185,728 dollars at DropCatch yesterday.

The gaming video clip share platform raised $60 million dollars last December, following the paradigm of Twitch.tv.

At the time, Pim de Witte, Medal CEO, said:

“More people are choosing to hangout in Minecraft servers or play Warzone together. The next wave of social networks is built around those shared experiences – where you enjoy meaningful things with other people and create memories together while physically apart. We’re building the platform to enable that.”

The winning bidder on DropCatch used the alias “noklag” that means “no complain” in Dutch. Befittingly, as Elliot Silver pointed out, the CEO shared that same word on Twitter at the end of the Medal.com auction:

If the Medal.tv CEO indeed bid on the domain Medal.com winning it, the obvious medal is huge: an upgrade to the .com for less than $200,000 for a keyword of this magnitude seems like a drop in the bucket per the company’s financial backing.

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