British automaker, Jaguar, has revealed a glossy, artistic angle to rebranding that involves no cars.
Along with an apparent redesign of its logo, the Copy Nothing campaign was meant to be imaginative, bold and artistic at every touchpoint; it’s meant to be “unique and fearless.”
Consumers will be the judges of that, as the campaign officially goes live on December 2nd. In the meantime, feedback hasn’t been stellar.
One interesting note: the Jaguar campaign’s motto, “Copy Nothing,” has already been registered as a matching .com domain; that’s something that every company should ensure that is reserved prior to a brand launch. But that registration wasn’t made by Jaguar, alas.
Registered on November 19th, CopyNothing.com belongs to a person in Russia and listed for sale on a Russian domain marketplace. The asking price: 2 million rubles, or the equivalent of $19,884 dollars in today’s economy.
Surely that’s a price that Jaguar can afford to pay but there are financial restrictions imposed on Russia that have to be considered. You can thank Vladimir Putin for that.
Bad idea Jaguar .How can they have a room filled with people, and this is the best they can come up with ?
Very creative
creative DISASTER that is
Have the marketing folks ANY clue who a Jaguar buyer is?
Obviously not!
Not surprised they totally missed the protective brand .com domain
Ignorance Arrogance personified